Nissan Partners with Sainsbury’s Smart Charge Network for World EV Day

Representatives from Nissan dealerships across the UK visited Sainsbury’s stores to present Nissan's latest electric models. These events allowed Sainsbury’s customers to get up close with Nissan EVs, take test drives, and learn about the new Electric Car Grant. The initiative was supported by several dealer groups, including Marshall at Fosse Park Leicester and Glyn Hopkin at Ipswich and Stevenage, among others.

The Smart Charge network, a cornerstone of Sainsbury’s sustainable initiatives, offers 100 per cent renewable energy for all EV drivers. Currently, 79 Sainsbury’s locations across the UK are equipped with these charging hubs, enabling drivers to charge their vehicles while shopping. Nissan, known for its pioneering LEAF model, continues to innovate with its award-winning ARIYA coupe crossover and electric vans, catering to an expanding EV market.

Consumer surveys indicate a growing preference for EVs due to the convenience of avoiding petrol stations. However, charging time remains a concern for many potential buyers. Sainsbury’s Smart Charge stations, capable of delivering over 100kW, address this concern, offering rapid charging experiences. Emma Williams of Smart Charge emphasized the initiative's role in integrating EVs into everyday life, thanks to partnerships with Nissan and other stakeholders.

Autotrader, another key participant, noted a significant rise in consumer interest following the announcement of the Electric Car Grant. This financial incentive, applicable to EVs priced under £37,000, has nearly doubled interest in qualifying vehicles. Marc Palmer of Autotrader highlighted that such incentives are crucial for encouraging consumers to transition to EVs, underscoring the role of financial support in driving market demand.

Nissan expressed enthusiasm about their involvement in World EV Day, emphasizing their leadership in the EV market. The brand’s reliable and stylish models, including the upcoming third-generation LEAF and electric JUKE, reinforce Nissan’s commitment to sustainable transportation. This collaboration with Sainsbury’s is part of Nissan’s broader strategy to promote the adoption of electric vehicles.

As the automotive industry evolves, events like World EV Day play a critical role in educating the public and accelerating the shift towards electric mobility. By partnering with supermarket chains and leveraging existing infrastructure, companies like Nissan and Sainsbury's demonstrate how everyday activities can seamlessly incorporate EV technology, paving the way for a more sustainable future.