The 10 Bestselling Luxury Vehicles of 2025 (So Far)

The landscape of luxury automotive sales has shifted dramatically, with SUVs and crossovers leading the charge. Despite new cars becoming more expensive across the board, luxury models continue to distinguish themselves through premium features and brand prestige. Among the top sellers, the Audi Q5 holds its ground with 32,633 units sold. Although its sales dipped by 17% due to a model changeover, the compact luxury crossover remains competitive. Similarly, the Cadillac Escalade, synonymous with luxury, reported 35,707 units sold, underscoring its enduring appeal despite the advent of its electric variant, the Escalade IQ.

Buick's Envision, with 36,870 units sold, finds its place among luxury vehicles, despite Buick not being a full-fledged luxury brand. The refreshed 2024 model with its new front-end design has fueled its increased sales. Meanwhile, Lexus' three-row TX SUV, introduced in 2024, has quickly gained popularity, selling 39,546 units. Its diverse lineup, including hybrid options like the TX500h F Sport Performance, appeals to a broad audience seeking sustainability and style.

Mercedes-Benz's GLC-Class, with its versatile offerings, reported 47,125 units sold. The lineup includes a plug-in hybrid, a coupe variant, and AMG performance models, which have together surpassed last year's sales significantly. The GLE-Class follows closely with 49,626 units sold, maintaining its position as Mercedes' best-selling vehicle. Its range, featuring AMG versions and a plug-in hybrid, caters to diverse consumer preferences.

BMW's X3 and X5 models continue to dominate, with the former selling 50,009 units, thanks to its recent 2025 redesign. The X3's flat sales indicate steady demand amidst strong competition. The mid-size X5, BMW's top seller, saw a 12% increase in sales, totaling 51,870 units. This boost comes as the current generation nears the end of its life cycle, demonstrating its lasting appeal.

Leading the pack is the Lexus RX, the luxury crossover that arguably started the trend, with 80,427 units sold. Despite a slight decline in sales compared to last year, its dominance over the Lexus NX, which sold 57,256 units, remains unchallenged. The RX's wide margin underscores its continued relevance and consumer preference for reliability and luxury in a single package. As the year progresses, these figures will be updated, offering a clearer picture of luxury consumer trends.