Volkswagen's Radical Move: Eye Control Technology in Cars

Covers infotainment, ADAS and software updates. Daily: Hyundai Ioniq 5. Project car: NB Miata with a homebrew CarPlay retrofit.
Volkswagen is pushing the boundaries of automotive technology with a new patent in Germany that could potentially eliminate physical buttons in vehicles. The innovation proposes using eye-tracking technology to control vehicle functions, a concept that has sparked both intrigue and concern among industry experts and consumers.
Volkswagen's latest patent filing has set the automotive world abuzz with its bold proposal to replace traditional buttons and haptic controls with eye-tracking technology. This groundbreaking approach would allow drivers to manage various functions in their vehicles simply by looking at them. The patent suggests using a universal device to confirm interactions, reminiscent of the futuristic Apple Vision Pro but applied within the confines of a moving vehicle. This innovation comes at a time when the industry is grappling with the balance between technological advancement and driver safety.
The concept of using eye-tracking technology in vehicles raises significant safety concerns. Critics argue that such a system could increase distractions, as drivers would need to take their eyes off the road to engage with various controls like windshield wipers or the radio. This method contrasts sharply with tactile buttons or dials, which drivers can operate without losing focus on the road. The patent document itself acknowledges this risk, noting that the increasing complexity of vehicle functions often leads to deeper menu structures or a proliferation of control elements, potentially distracting drivers. Despite these concerns, Volkswagen's patent does not guarantee that this technology will enter production, leaving some hope that the automaker may reconsider its approach.
Volkswagen's exploration of eye-tracking technology comes amid a broader industry trend towards reducing physical controls in cars. Automakers like Tesla have popularized touchscreen interfaces, prioritizing sleek design over tactile feedback. However, this trend has met with mixed reviews from consumers who miss the intuitive nature of physical buttons. Volkswagen itself has recently reversed its decision on haptic steering wheel controls after receiving feedback. This context adds complexity to the potential adoption of eye-tracking technology, as Volkswagen weighs consumer preferences against technological innovation.
As the debate over the future of in-car controls continues, Volkswagen's patent represents a provocative vision of where automotive technology might go. If implemented, eye-tracking could redefine user interaction within vehicles, offering a glimpse into a hands-free future. However, the potential for increased driver distraction cannot be overlooked. The industry must navigate these challenges carefully, ensuring that technological advancements do not compromise road safety. As Volkswagen considers its next steps, the broader implications for the automotive world remain uncertain, highlighting the delicate balance between innovation and practicality.

About Noah Stein
Covers infotainment, ADAS and software updates. Daily: Hyundai Ioniq 5. Project car: NB Miata with a homebrew CarPlay retrofit.