Wuling Binguo S Surpasses 55,000 Orders Within 48 Hours of Launch

The Wuling Binguo S, also known as the Bingo S in various markets, was officially launched in China on September 27. Within two days, the small pure-electric vehicle received 55,840 orders, with 7,250 units already delivered to excited customers. The Binguo S comes in four trims, with prices ranging from 66,800 yuan (approximately 9,400 USD) to 79,800 yuan (around 11,300 USD). Factoring in a replacement subsidy, the effective prices range between 63,800 yuan and 76,800 yuan. This aggressive pricing strategy, combined with the innovative features of the vehicle, has evidently struck a chord with consumers.

The Binguo S follows the playful and rounded design language of its predecessors, the Binguo and Binguo Plus. Its distinctive retro-inspired polygonal headlights and through-type tail light strip with silver trim give it a unique aesthetic appeal. The vehicle offers dual-tone body colors and customizable wheel designs, allowing buyers to personalize their cars. At 4,265 mm in length, 1,785 mm in width, and 1,600 mm in height, the Binguo S is a compact yet spacious five-seater. The front row boasts 1,008 mm of headroom while the second row offers 882 mm of seat pitch, emphasizing comfort in its class.

Inside, the Binguo S offers two interior color themes: Soft White and Warm Brown. The vehicle is equipped with modern features such as an 8.88-inch instrument panel and a 12.8-inch floating center screen. Bluetooth connectivity, push-button start, automatic headlights, and cruise control come standard, with higher trims adding a panoramic camera system, electric driver's seat adjustment, and heated front seats. The infotainment system is powered by Wuling’s Lingyu AI platform, which supports Hicar, Carlink, and CarPlay, enhancing connectivity options for tech-savvy drivers.

The Binguo S is powered by a single-motor setup capable of producing up to 75 kW. It offers two battery pack options: a 31.9 kWh battery for a 325 km range and a 41.9 kWh battery for a 430 km range, as per the CLTC cycle. This model supports DC fast charging, allowing the battery to charge from 30% to 80% in approximately 35 minutes. The vehicle incorporates Wuling’s self-developed Shenlian battery, featuring Modular Ultra-Safety Technology (MUST) for enhanced durability. Safety features include four airbags, electronic stability control, hill-start assist, and auto-hold, ensuring a secure driving experience.

The launch success of the Wuling Binguo S illustrates the rapid evolution of China's electric vehicle market. With its blend of affordability, stylish design, and advanced features, the Binguo S is well-positioned to capture a significant share of the EV market. This achievement not only reinforces Wuling's reputation as a leader in the small EV segment but also reflects broader trends in consumer preferences toward sustainable and tech-forward mobility solutions. As the market continues to evolve, Wuling's strategic innovations and customer-centric approach seem likely to sustain its competitive edge.